2016 GoPro Athlete Summit
DESIGN LEAD | EVENT BRANDING & IDENTITY
Every year, GoPro hosts a giant weekend-long party to stoke out and hook up their sponsored athletes. The location of this years event was the Gold Coast of Australia, a perfect place to host action sports and the GoPro brand. Everyone has a blast and parts ways better equipped to capture and share their experiences.
I wanted this event identity to have a whole new look and feel. My goals were to branch out and create something that the athletes would want to take a selfie in front of not because they are contractually obligated but because they were proud to be a part of. I wanted it to have a lot of energy and represent the stoke and enthusiasm that is at the core of the GoPro brand.