GoPro Plus Logo
DESIGN LEAD | LOGO DESIGN
GoPro Plus is a premium subscription offering. For a $5 monthly fee, members get free replacement of broken GoPro cameras, cloud storage, and discounts on products. As a key offering, the logo needed to be memorable and communicate the added benefits of the program.
I explored both stand alone marks and embellishments to the original GoPro. The final iteration features simple, clean brand typeface supported by a "+" sign using the negative space of the rectangles featured in the original GoPro logo.