Out of the Box Competition
ART DIRECTION | GRAPHIC DESIGN | EVENT IDENTITY & BRANDING | ILLUSTRATIONThe inaugural Out of the Box Contest is an invite-only resort competition taking place over the 2015–2016 winter season. Four resorts received identical containers full of both GoPro branded and raw materials to create, destroy and modify as they see fit—the goal being to design the most fun, most imaginative, most photo-friendly #GoProPark possible.
The event identity and branding needed to both reflect the GoPro brand but also highlight the craftsmanship, process and creativity in building something that a whole community of people were destined to enjoy.
With the competition information established and materials ready and available, it was time for the four resorts to create their own #GoProPark.